Categories

LARGE RETAILER

Judged by 2009 statistics from the Mobile News Mystery Shop series
(no entry required)

BEST NETWORK

Judged by 2009 statistics from the Mobile News Mystery Caller series
(no entry required))

MOBILE VIRTUAL NETWORK

• Brand strength

• Value-added services

• Success at filling a market niche

• Tariff and pricing initiatives

BUSINESS TO BUSINESS DEALER

• Product range

• Value-added services

• Staff training

• Sales techniques

• IT support

• Staff incentives

• Repair services

• After-sales support/service

• Community service

• Customer testimonials

• Current client list

• Customer retention

ENVIRONMENTAL ENTERPRISE

• Ethical sourcing

• Workforce care

• Community support projects

• Regeneration

SERVICE AND REPAIR

• Accreditations

• Replacement/parts availability and turnaround

• Engineer training

• Commitment to R&D

• Job tracking

• Customer support

• Customer testimonials

INNOVATIVE PRODUCT

• Functionality

• Benefits • Uniqueness

• Design/packaging

• Value for money

• Consumer/customer acceptance

(When entering a product please include a working sample in your entry)

INNOVATIVE SERVICE

• Functionality

• Benefits

• Uniqueness

• Design/packaging

• Value for money

• Consumer/customer acceptance

DISTRIBUTOR (NETWORKS)

• Business objectives

• Policies and guidelines

• Average response

• Hours of operation

• Sales and turnover growth

• Operator training

• Use of IT

• Service improvements

• Business examples

• Customer testimonials

DISTRIBUTOR (ACCESSORIES)

• Business objectives

• Policies and guidelines

• Average response time

• Hours of operation

• Sales and turnover growth

• Operator training

• Use of IT

• Service improvements

• Business examples

• Customer testimonials

DISTRIBUTOR (HANDSETS)

• Business objectives

• Policies and guidelines

• Average response time

• Hours of operation

• Sales and turnover growth

• Operator training

• Use of IT

• Service improvements

 • Business examples

• Customer testimonials

CONVERGED SOLUTION
• Real-time multimedia communications

• Transactional applications

• Integration of IT and mobile application

• Implementation of VoIP in mobile

• Enterprise products and solutions

• Voice and data products and services

CUSTOMER SERVICE

• Objectives

• Policies and guidelines

• Average response time

• Calls handled

• Operator training

• Use of IT

• Revenue generated

• Service improvements

• Business examples

• Churn management

• Customer retention

• Equipment upgrade policies

• Customer testimonials


MANUFACTURER

• Availability

• Delivery times

• Pricing

• Supporting documentation

• Technical and field sales support

• After-sales support

• Replacement/parts availability and turnaround

• Customer training

• Dealer/distributor support

• Commitment to R&D

• Customer testimonials

ADVERTISING / MARKETING / PR CAMPAIGN

• Online and mobile viral initiatives

• Brand awareness achieved relative to budget

• Response generation

• Lead handling

• Prior/post market research

• Increase in sales/market share

• Effectiveness of creative strategy

ONLINE RETAILER

• Commercial performance

• Product and presentation

• Website functionality

• Website performance

• Customer research and feedback

• Online billing

• Customer participation    NEW

INDUSTRY ADVANCE 2009

Judged by the Mobile News editorial team
(No entry required)

LIFETIME ACHIEVEMENT  

Judged by the Mobile News editorial team
(No entry required)

INDUSTRY PERSONALITY OF THE YEAR

Judged by electronic voting on the night of the Awards
(No entry required)