Fone Logistics in Madonna giveaway

Fone Logistics's latest dealer incentive scheme, themed around 'lives of the rich and famour' will see August's top-selling dealers of O2 BlackBerrys get VIP tickets to see Madonna at Wembley.

The scheme will see Fone Logistics give away £10,000 worth of prizes before Christmas as it looks to drive sales across all networks from the dealer channel, particularly ARPU-heavy data deals.

The August Madonna incentivegoes to the dealer that connects the most O2 BlackBerry internet and enterprise solutions for the month.

"Our intention is to make it inclusive," said sales and marketing director Julien Parven. "We are hoping for a very good reaction."

The new incentive scheme is the first available to Fone Logistics' neewsly expanded dealer base, following its acquisition of Dextra's airtime division. The transition period is going well, claimed Parven.

"Overall our business has responded well and the feedback we are getting from the dealers is encouraging," he said.

Meanwhile, Fone Logistics has recruited a new marketing manager, Eve Lenez, and Parven has stepped up to become sales and marketing director after previously being marketing director.