Customer Service – The Carphone Warehouse
Small Dealer / Retailer – Ternhill Communications
Large Dealer / Retailer – The Carphone Warehouse
Technological Advance – Sony – CMD-5 Browser
Distributor (Handsets) – 20:20 Logistics
Manufacturer – Nokia
Service Provider – Aerofone
Advertising (national) – Virgin Mobile (Spoil Someone Rotten)
Advertising (local) – Motorola – Xtremetext Challenge
Innovative Product – Ericsson – Bluetooth
Innovative Service – Environmental Mobile Control
Innovative Service in Multimedia Applications – Met office (Time and Place)
Industrial Personality of the Year – John Barton